Take the Soft Line on Video Conference Solutions

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Video conferencing does everything from cut travel costs to facilitate team building and improve close rates. Almost everyone has a reason for making video calls. Your nurse, your kids, your boss, your clients, and Betsy from payroll all want to see your face while you talk. 


These kinds of conference calls weren’t always easy to make. The first codecs (encoder plus decoder) were hardware devices that would encode and compress data streams for video conference calls. These pricey pieces of equipment were worth it for the reliability they delivered and because video calls were reserved for the CEOs of multi-million-dollar corporations.

Fortunately, you now have a soft codec option—a software-based conferencing solution that can be run on a PC. But have you considered how it fits into the big picture of unified communications and collaboration (UCC) at your organization?

Make Conferencing More Flexible, Scalable, Affordable

You’re probably familiar with popular cloud-based soft codecs like Zoom and Skype for Business. Companies generally pay an enterprise version subscription fee that is based on the number of users. You don’t have to worry about investing in hardware since users already have a laptop, PC, or other device. (You’ll want quality equipment like displays and cameras in your meeting rooms, but you need those regardless of the video conferencing solution.)

Many companies have already gone all in with cloud video conferencing—here’s why:

  • Affordability. You don’t need expensive hardware or connections, and subscription pricing is often tiered based on the number of users. 
  • Ease of use. These solutions are user-friendly and can be used by everyone in an organization. 
  • Scalability. If you want to add (or remove) a bunch of users, simply change your subscription. 
  • Convenience. Top solutions are designed to be device-agnostic and mobile-friendly, both of which are important to today’s workforce. Such flexible and wide-ranging connectivity options make software-based solutions a unifying element in UCC. 

The biggest reasons some may choose a hard codec over a soft codec are concerns about reliability and security. Fortunately, if you have a dependable internet connection and ample bandwidth, soft codecs are dependable enough for most needs. As for security, in addition to soft codec and on-premise options, solutions like Zoom offer video conferencing and content sharing in your own private cloud. A systems integrator can help you choose a solution that meets your organization’s security needs.

Integrate a Cloud-Based Solution into Your Technology Strategy

There’s a lot to think about when choosing a conferencing solution. Before signing up for a video conferencing plan, consider how well it will work with your other software and hardware. For the best user experience, make sure you have high-quality room equipment, including cameras, displays, microphones, and headsets.

An experienced audiovisual systems integrator like GENCOMM can help you decide which video conferencing solution will work best for your organization. They can also help you choose and integrate the best supporting technology for your needs and budget, as well as ensure they all work together so your teams can collaborate efficiently and effectively.

Talk to a video conferencing expert.

Talk to a video conferencing expert
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