By Mike Kirby on 9/18/18 1:38 PM
AV over IP Trend in 2018
Business leaders are leveraging real-time, media-rich content in the form of high-definition videos to better communicate with their customers, employees and partners. AV over IP solutions make it possible to distribute low latency, full HD, quality video content eliminating the technical and financial challenges of distance, image quality, scalability, flexibility and costs often associated with conventional matrix switcher workflows.
Audiovisual devices have become common tools in business. Think audio and video conferencing equipment, video calling, media streaming encoders, remote diagnostic tools, CCTVs as well as smart devices like cameras, thermostats and microphones. Most potential customers have reached a point that if they are not being able to leverage these devices, they would not be comfortable doing business.
A large number of AV over IP products can be integrated into existing networks without having to install separate cabling systems. What AV technologists need to emphasize with their clients about AV over IP is its cost effectiveness and hassle-free benefits that would be attractive to businesses across such verticals as retail, medical, finance, hospitality, entertainment, military and government.
Beyond 2018 Trends in AV over IP
Futuresource Consulting Ltd research analyst Anthony Brennan, the AV over IP sector currently buoyed by robust sales, will be seeing even greater sales numbers by mid to late 2018. Brennan says that based on vendor feedback, customers have shown an increasing preference for IP technologies. In addition to this bright outlook for AV over IP in 2018, Brennan adds that companies that seize the opportunity now will command a significant market advantage in 2018.